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VP, Strategic Planning
New York, New York
Start 12/09/2021
Permanent
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A VP Strategic Planner takes a lead role across key agency accounts. We expect that person to have a keen ability to conceptualize and think strategically, to connect the dots to build compelling stories and a passion for creating work that makes a difference.
THE RESPONSIBLITIES
We expect them to
A VP Strategic Planner takes a lead role across key agency accounts. We expect that person to have a keen ability to conceptualize and think strategically, to connect the dots to build compelling stories and a passion for creating work that makes a difference.
THE RESPONSIBLITIES
We expect them to be a strong partner to account teams in defining and delivering against strategic priorities for client businesses
They have a rich understanding of the fundamentals of brand strategy and the ability to drive strategy through to the creative process to deliver powerful and distinct brand ideas
They should establish strong and collaborative partnerships with clients and agency partners
They will take an active role in new business, helping shape compelling pitch strategies, stories, and breakthrough ideas
They have a strong grasp of the agency brand building philosophies,
methodologies, and frameworks to ensure consistent and quality pull through across all the work they develop
They have strong experience planning, developing, and facilitating workshops
They can translate research discoveries and insights into compelling strategies and briefs
They must be persuasive and articulate (both written and verbal)
They should raise the bar on creative ideas: Committed to delivering work that resonates, changes opinions, motivates behavior and pushes culture forward
TRAITS WE LOOK FOR
A desire to get to the heart of an idea, the crux of an insight, and the core of a problem
A desire to be “a catalyst”; not just a good team player, but able to ‘lead’ teams via collaboration, persuasion, facilitation, rather than command and control.
Possessed of ambition - for yourself, for the work, for your team
A chameleon who can create, edit, or collaborate
A great listener
A culture vulture
Confident (hungry) to take the reins on any project
Thrives in a fast paced environment
IDEAL EXPERIENCE
9+ years’ experience working in advertising, brand strategy, brand consultancies or the like
Specific experience including brand building, brand and portfolio strategy, positioning, workshop development and facilitation, market and situational analysis, and brand identity development.
Healthcare experience preferred but not a prerequisite, but an interest in health, healthcare, and the science of medicine and innovation, is essential.
(N.B. There are cases where pharma experience is a mandatory; to be determined by the hiring manager)
Expertise across multiple types of market research, primary/secondary, qualitative and quantitative
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