VP, Strategic Planning

New York, New York

Start 12/09/2021

Permanent

A VP Strategic Planner takes a lead role across key agency accounts. We expect that person to have a keen ability to conceptualize and think strategically, to connect the dots to build compelling stories and a passion for creating work that makes a difference. THE RESPONSIBLITIES We expect them to

A VP Strategic Planner takes a lead role across key agency accounts. We expect that person to have a keen ability to conceptualize and think strategically, to connect the dots to build compelling stories and a passion for creating work that makes a difference.


THE RESPONSIBLITIES

  • We expect them to be a strong partner to account teams in defining and delivering against strategic priorities for client businesses
  • They have a rich understanding of the fundamentals of brand strategy and the ability to drive strategy through to the creative process to deliver powerful and distinct brand ideas
  • They should establish strong and collaborative partnerships with clients and agency partners
  • They will take an active role in new business, helping shape compelling pitch strategies, stories, and breakthrough ideas
  • They have a strong grasp of the agency brand building philosophies,
  • methodologies, and frameworks to ensure consistent and quality pull through across all the work they develop
  • They have strong experience planning, developing, and facilitating workshops
  • They can translate research discoveries and insights into compelling strategies and briefs
  • They must be persuasive and articulate (both written and verbal)
  • They should raise the bar on creative ideas: Committed to delivering work that resonates, changes opinions, motivates behavior and pushes culture forward

TRAITS WE LOOK FOR
  • A desire to get to the heart of an idea, the crux of an insight, and the core of a problem
  • A desire to be “a catalyst”; not just a good team player, but able to ‘lead’ teams via collaboration, persuasion, facilitation, rather than command and control.
  • Possessed of ambition - for yourself, for the work, for your team
  • A chameleon who can create, edit, or collaborate
  • A great listener
  • A culture vulture
  • Confident (hungry) to take the reins on any project
  • Thrives in a fast paced environment

IDEAL EXPERIENCE
  • 9+ years’ experience working in advertising, brand strategy, brand consultancies or the like
  • Specific experience including brand building, brand and portfolio strategy, positioning, workshop development and facilitation, market and situational analysis, and brand identity development.
  • Healthcare experience preferred but not a prerequisite, but an interest in health, healthcare, and the science of medicine and innovation, is essential.
  • (N.B. There are cases where pharma experience is a mandatory; to be determined by the hiring manager)
  • Expertise across multiple types of market research, primary/secondary, qualitative and quantitative
  • Strong presence and presentation skills
  • REPORTS TO SVP Planner