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Copywriter - Social
New York City, New York
Temp to Perm
Agency client looking for a highly creative Social Copywriter to join their efforts in creating on-trend outstanding social campaigns.
The Social Copywriter we're looking for to join our team excels in real-time creative environments and lives for internet culture. In this role, you will develop outstanding, on-trend social campaigns and guide the end to end creative process from conceptualization through production. While the Studio resources can be engaged if needed, you embrace an independent creative process, embody the true maker-spirit of the Lab, and have proven skills in producing your own content.
You will report to a Group Creative Director who oversees the brand’s voice and long-term marketing efforts. The Social Copywriter (in partnership with a Social Art Director and a Motion Designer/Editor) delivers complete campaigns. As a mid-level team member, you will provide mentorship to junior teammates and interns.
In direct collaboration with the Social Art Director and Motion Designer/ Editor, your responsibilities include:
Completing ongoing deliverables:
Social campaign creative with messaging and concepts
Ad hoc content requests
Real-time responsive creative
Integrating the brand’s established tone of voice into social creative in a compelling, valuable, and authentic way
Understanding new social media content best practices and what other organizations and companies are creating
Leading the research and marketing of case studies and innovations within the real-time social space
Identifying trends and patterns in user behavior associated with more immediate social content
Developing an ongoing editorial calendar with copy and concepts that align with brand voice/tone
2-5 years of experience in a creative agency delivering social-first content
Demonstrable experience writing copy and conceptual ideas for brands
Passion and understanding of today’s social media landscape and the best practices as it relates to each unique platform
Inspiration driven by on-trend and excellent creative work
Experience creating brand work centered on innovation and authenticity
Passion for creating NOW content that resonates with consumers
Desire to interact with great branded and unbranded content from across the web
Sensibilities to work quickly and independently, with some ambiguity