Copywriter - AE-R001021

Pittsburgh, Pennsylvania

Start 10/11/2021

Temp

Global fashion retailer is looking to hire a freelance Copywriter to closely work with all creative departments to help ensure there is a cohesive, coherent, and relevant voice for the brand across all marketing channels.   POSITION SUMMARY: The Copywriter will help to create and reinforce the brand voice

Global fashion retailer is looking to hire a freelance Copywriter to closely work with all creative departments to help ensure there is a cohesive, coherent, and relevant voice for the brand across all marketing channels.
 

POSITION SUMMARY:

The Copywriter will help to create and reinforce the brand voice and narrative. Works with marketing, merchandising, strategy, CRM, and production departments to prepare effective, brand-appropriate copy for digital platforms including email, website, mobile, SMS and affiliate. Works to ensure a cohesive, coherent, relevant voice for the brand across all marketing channels.

 

RESPONSIBILITIES:

  • Develop and write on-brand copy for marketing deliverables, including but not limited to: product naming and descriptive copy for .com, email, site, mobile and push notifications, blog posts, social media, and other special projects as needed.
  • Work with the Associate Director and Editor to ensure that copy is error-free in content, context and brand-appropriateness.
  • Develop a point of view appropriate for each season’s concept.
  • Participate in hindsight discussions and prepare improvement ideas.
  • Strong influence on ensuring the correctness and appropriateness of product information and marketing copy.
  • Additional responsibilities and projects as assigned.
  • Able to work in a hybrid environment, which may/will require working in person/in-office for a portion or all of a week based on the needs of the business
  • In person/in-office collaboration may be required for work centralized around milestone meetings, development, and sign off of floorsets, as well as studio and external content creation.

QUALIFICATIONS:

  • Bachelor’s degree in Communications, English, Marketing or related field.
  • 2+ years of building stories in agencies or in-house-related experience preferred.
  • Consumer experience writing digital, print, direct mail, and collateral. Business-to-business experience is a plus.
  • 1-2+ years’ experience in e-commerce, retail, advertising, public relations or marketing with a strong emphasis on copywriting and editing.
  • Outstanding oral, written, and presentation skills.
  • Knowledge of fashion and pop culture lexicons.
  • Web-savvy writing ability and strong knowledge of e-tailing, online research and e-mail marketing trends.